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Paid & Organic Marketing
We engaged potential customers unfamiliar with the brand through organic content creation, collaborations, community management, and promotional strategy design.
We utilised cold interest group targeting and warm audience retargeting in paid Meta and Google ads to present all audiences with seasonal and highest-margin product offers.
We implemented intuitive email and SMS retargeting and website upgrades to nurture new customers through their purchase decision-making phase.
Challenges & Key Outcomes
1. They found it challenging to gain new customers through paid advertising in a financially beneficial way.
2. They faced significant challenges in making their brand stand out. As a new brand in the market, they needed help to capture attention in a highly competitive environment.
3. Our client faced significant challenges in crafting content that resonated with their audience and drove sales.
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1. We improved paid advertising strategies for our client, leading to a 342% increase in sales and increased profitability.
2. Enhanced our client's brand visibility and conversion rate, guiding them to stand out in a competitive market.
3. We supplied our client with content creation briefs, editing, and creative services, boosting audience engagement and sales.
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